King Kong of Skull Island

Skull Island is pulled into The Sandbox metaverse after a supernatural “rift” tears open and distorts Kong’s world. The landscape is shattered, strange artifacts emerge, and Kong stands as the final defender against whatever crossed through. As the creative lead for identity development and campaign direction, I defined the visual narrative, world-building tone, and core storytelling pillars that translated the Kong IP into a rich metaverse experience. The campaign was expressed across all channels—cinematic trailers, social storytelling, in-game branding, digital collectibles, and partnership assets—creating a unified, high-impact launch that brought the mystery and myth of Skull Island to life for a global audience.