BLISSOO True Fans

True Fans is a next-level fan app built for real, 1:1 access to your favorite artists—starting with Jisoo from BLACKPINK. I led the brand identity, crafting a look and feel that’s intimate, modern, and designed to amplify that “I can’t believe this is real” connection fans want. The system identity is built around bold contrast, raw emotion, and high-impact simplicity. From strategy to visual design and UI direction, I helped shape a brand that makes every fan feel like they’re truly seen—and truly connected.