League Championship Series

The League of Legends Championship Series (LCS) is one of the most dynamic regions in the LoL Esports ecosystem. Entering its ninth season, the shifting competitive landscape pushed North America to redefine its identity through the core idea: Made by Many. I led the creative vision and execution of the LCS rebrand—a 10-month effort aligning the entire organization around a unified strategic and visual direction. Our focus was clear: celebrate our fans, communicate who we are and where we’re headed, and bring cohesive, elevated design across all LCS touchpoints.