LoL Worlds

League of Legends is a global sport with 13 professional leagues feeding into four major international events, including the World Championship. I led the creative direction for the 2021 World Championship across Berlin, Madrid, and Paris—developing the event’s visual identity and campaign narrative. Building from the tagline “The Future is Ours,” we created a unified brand system that blended host-region culture with core League IP. This identity translated across broadcast, in-venue experiences, video, editorial, and social, honoring the legacy of Worlds while delivering a fresh, celebratory, future-focused experience for fans and partners worldwide.