.SWOOSH
Services
Art Direction
Visual Identity
Brand Strategy
Campaigns
Client
Nike
Location
Portland
Year
2022
Credits
Chris Hayes (Creative Director), RTFKT, Ben Coury, Opensea
Info
As an Art Director on Nike’s .SWOOSH initiative, I helped shape the visual direction for Nike’s next-generation digital platform. I led identity, motion, and system explorations for Web3 airdrop campaigns and OpenSea-driven product drops—translating Nike’s bold, sport-driven aesthetic into a future-facing digital expression. My focus was creating a cohesive visual language that connected product, storytelling, and community, bringing Nike’s innovation ethos into Web3 in a way that felt modern and unmistakably Nike.
